Branding Photoshoot Tips for Unique Small Businesses
Today, branding images are essential to making your mark and setting yourself apart from the crowd. They aren't wrong when they say a picture is worth a thousand words. Your branding image can tell your audience who you are in an instant, they are an effective communication tool!
Do you have a unique small business, and are wondering how to take branding images? It can be difficult to find inspiration for branding images for unique businesses! While we’re about to give you our best tips to capture professional and creative branding images, it’s important to keep in mind that the uniqueness of your business should shine through in your photos! Think carefully about what aspects of your business you’d like to showcase, and what message you would like to convey through your branding images. Then, personalize our advice to your brand! That is what will create the most effective and unique branding images for your business.
While showcasing some of the amazing small businesses that have had branding photoshoots in our studio, we’ve listed our top tips for highlighting your business through imagery!
Click on any image throughout this blog post to be taken to see more about each small business featured!
1
Bring what you do/sell/provide to your shoot! Take images of what you are selling or providing your audience - take photos of you doing what you do best!
2
Considering what message you want to convey through your images is essential. For example, a brand may want to convey the idea of wanting to serve your audience something that you know can better their lives. So show how these services or products can better their lives! Photograph before & after images of someone who's used your product/service. Show how using your product/service can make someone's life easier. Try to identify the experience you want to provide your clients, and then brainstorm ways to depict that through images!
3
Make a mood board on Pinterest and share it with your photographer! Printing inspiration photos is also helpful to refer to when you’re posing and styling products the day of your photoshoot.
4
Don't be afraid to be authentic! The most important thing is representing yourself and what your business stands for. If you are more comfortable in jeans and a t-shirt, then that is perfect! Relatability and authenticity is key - your clients will definitely see and appreciate this through your images.
5
Bring a friend to help! Bringing someone along can help you feel more comfortable, and helps the photoshoot go smoothly! As you get ready, the extra support to help prepare your outfits and products is always a bonus! Make this a fun experience for you both and grab lunch after.